Magic Professional
Magic Professional is a web-based data application that tracks housing and land sales statistics in the Phoenix Metropolitan area. Its intuitive user interface lets brokers, agents and researchers find comprehensive market data without the need for advanced computer skills.
Users can search by radius, rectangle or polygon, zip code, address and more on Bing maps. Magic Professional makes it simple to define a geographic area and create detailed housing reports for that area. Results can be viewed directly on the map or exported to PDF, Excel, graph, or KMZ format for viewing on Google Earth. Report types include:
Absorption
Future Subdivisions
Product Resale Closing
Land Sales
Custom Data
New Home COE
New Home Permits
Permits by Plan
Comm/Solar/Pool
Magic Professional offers instant segmented housing market analysis of specific areas of interest to the user. It also functions on iPad and Android tablets so you can research on-the-go. Access to the software can be customized according to the budget and data needs of your company. Available data sets include:
New Home Closings at Transaction Level
Resale Closings at Transaction Level
Permit and Escrow closings by month for 1300+ active subdivisions, updated monthly
24 months of Product pricing data and plan characteristics for active floor plans, updated monthly
Starts by plan data for leading subdivisions, updated monthly
Master Planned Community rankings and performance statistics, updated monthly
Builder rankings, updated monthly
Subdivision rankings, updated monthly
Market share by price range by geographic submarket calculations
Last 12 month land sale transactions, updated monthly
Future subdivision announcements, updated monthly
Product position graphing feature
Data exportable to MS Excel
Magic Professional also includes over a dozen housing reports that can easily be printed out in three steps. They are updated on the 15th of every month after going through a system of careful audits and system checks. Those reports include:
New Home Permits by Submarket and Price
New Home Closings by Submarket and Price
Subdivision Performance by Builder Name
Subdivision Performance by Closings
Subdivision Performance by Permits
Subdivision Performance by Subdivision Name
Builder Product Offerings
Future Subdivision Summary Report
Master Plan Summary Report
Land and Lot Sales Report by Buyer
Land and Lot Sales Report by Legal Description
Top Builder Report by Closings
Top Subdivision Report by Permits
Monthly Data Summary