Steps to Success Listing Presentation
The Steps to Success Listing Presentation is a fully customizable template that comes to you in a fully prepared Microsoft PowerPoint format. Using PowerPoint, you can edit anything in the presentation template--text, images, colors, logos, add or delete pages, and more.
The presentation comes ready to go, right out of the box. All agents need to do is run through and make a few simple text edits, and change out their company logo. The presentation's horizontal format is ideal for presenting on a laptop, iPad, or other tablet. You can save the file as a PDF in PowerPoint for easy viewing on any device.
The listing presentation is broken down into the following eight sections:
Introduction - Introduce yourself, your company or brokerage, and establish your credibility.
Step 1: Selling Consultation - Learn about the customer's home and why they are selling. Begin to manage their expectations.
Step 2: Develop Pricing Strategy - Talk about why pricing accurately is crucial, using comparables, and the consequences of pricing too high.
Step 3: Develop Marketing Strategy - Begin by educating your sellers on where buyers actually find the homes they purchase.
Step 4: Implement Customized Marketing Plan - This is the most customizable part of the presentation. It helps you explain that most marketing starts with the MLS, and fill your prospect in on what marketing you and your brokerage offer.
Step 5: Understanding Your Role - Help the seller understand their role, from making repairs to keeping the home in ready-to-show condition.
Step 6: Negotiating the Purchase Contract - Help the seller understand the value of your professional guidance.
Step 7: Managing the Transaction Through Closing - Prepare your seller for what happens after an offer has been accepted, but before the deal is closed. Prepare them for any issues that may arise.