RealAgile’s TheMoveScore™ is a market analytics software for brokers and agents that ranks the likelihood of a homeowner selling their home within six months, relative to other households in the area. The ranking, or MoveScore, was developed by RealAgile professionals who have nationally recognized expertise in real estate and urban land economics.
The basis of MoveScore is a mathematical discipline called Predictive Analytics. The best-known example of Predictive Analytics is the FICO score used to evaluate an individual’s creditworthiness. Predictive Analytics leverages a variety of techniques from statistics and data mining to analyze current and historical data to make predictions about future events. The MoveScore relies on information about demographics, properties, and other relevant data obtained from various third parties.
The MoveScore effectively predicted that in one 16,000-home territory, 20% of homes with the highest MoveScores would generate 48% of the actual sales. This actually occurred in the following six months.
The right to use The MoveScore™ is sold exclusively to one REALTOR® per customized market area. This means that a specific home will only be included in the exclusive MoveScore™ ranked list. The MoveScore™ is generated every month, reacting to changes in the REALTOR®’s exclusive area. The MoveScore™ is sold on a first-come, first-served basis.