fbpx

RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS

You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List
You have viewed all your free articles this month


Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A

UNLIMITED ACCESS

With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.

Purchase Account

NOT INTERESTED?

RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.

Browse the site

ARE YOU ALREADY A MEMBER?

Sign into your account

Building a Growth Focused Pipeline

July 29 2020

Why is real estate lead generation so painful? Here's some good news: it doesn't have to be. In fact, mastering lead generation is the key to scaling your real estate business--as long as you understand today's consumer and how they're using technology in their home search.

Not sure where to begin? Jack Markham, President of Zurple, offered a roadmap for building a successful sales funnel during a recent webinar with RE Technology. Watch the full recorded session below—and don't forget to grab your FREE Lead Generation + Marketing Budget Calculator tool to get started down the path to more leads and more closed transactions.

Webinar Guests

  • Jack Markham, President, Zurple
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelist.

1:27 - Jack Markham on the three pain points real estate agents are facing right now.

3:53 - Jack introduces the webinar's two main topics before diving in.

5:01 - Why is lead generation so painful?

8:27 - The impact of COVID-19 on real estate.

12:23 - Understanding today's consumer.

19:20 - Delivering value online.

21:28 - What do consumers value most from real estate websites?

31:56 - Thinking about lead generation and conversion.

32:32 - Identifying your transaction goal and how many leads you need to meet that goal.

34:35 - Building a sales pipeline, from website visitor to transaction.

36:56 - Do these three things to grow your business.

43:31 - Four essentials to drive engagement.

50:23 - Classic mindset mistakes agents have around lead generation and follow-up.

52:35 - Ten powerful consumer triggers.

53:05 - Action items.

57:00 - Question and answer segment.

Next Steps

TO READ THE REST OF THE STORY LOGIN OR REGISTER.