Search Alliance™- Search Alliance™ is a first-of-its-kind national lead generation co-op network for agents and brokers. Using Search Alliance™, agents and brokers serving any market or any brand still compete, but cooperate to reduce costs and provide a portal-like experience for consumers. Participating agents receive a state-of-the-art IDX Home Search™ site that is linked to the Search Alliance™ network. All sites are individually branded, while maintaining a consistent user-experience to evoke the feel of portals that consumers are familiar with. Network members effectively create their own national home search platform. In contrast to portals, however, consumer web traffic is delivered directly to individual agent websites serving the local markets being searched.
Consumers can enter the Search Alliance™ network through any member IDX site and stay in the network while searching for homes anywhere in the country. Agents can drive consumers to their own websites and capture those leads for free, or they can leverage the power of Search Alliance’s cooperative marketing program to acquire network-generated traffic using an auction-style bidding system similar to Google AdWords or Facebook Advertising that allows members to purchase visitor traffic and leads at the best available price. Agents only pay when traffic is delivered. Search Alliance™ is free to join: https://joinsearchalliance.com/