Why Your Broker’s Website Doesn’t Matter (To YOUR Business)

Whether you work for one of the "big brands," a smaller regional chain of real estate offices, or even a smaller yet "boutique" firm, they all have various levels of things that they offer agents that work for them.

These things range from items like free marketing collateral (e.g. listing presentations, company brochures, etc.), integrated web-to-print portals for your print marketing, or a page on the brokerage website that the agent can use as their own web page.

Before I jump into the meat of my article, let me say first that I think there is absolutely nothing wrong with working for a brokerage, rather than setting out to work on your own. Working at brokerages gives you many benefits. Besides things like the examples above, brokerages also give you extra resources and manpower that you may not as easily have access to if you were your own broker, running your own firm.

So why is it that I am saying your broker's website doesn't matter? Because it absolutely doesn't. Even though the prospect of a free page on your broker's website that you can redirect your URL to could sound appealing (after all, who doesn't like free?), it will literally do nothing for your business, at all. There are some very good reasons why this is the case, so today I thought I would share a few of them with you, and give you some alternative suggestions that will end up helping your business.