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Growing Your REO Business

March 19 2014

Guest contributor Windy Keefe of REALTOR®Mag says:

realtormag growing reoBank-owned inventory is slowing nationwide, but markets with higher levels still exist and are in need of REO agents and brokers to service them.

According to Clear Capital's Home Data Index, over the last 3 months (December 2013–February 2014) 14.3 percent of all sales were REO. While this percentage has improved, it's still higher than precrisis levels, which hovered around 3 percent. At the metro market level, many still see elevated REO saturation rates.

  • Chicago: 25.6%
  • Detroit: 25.1%
  • Dayton, Ohio: 24.2%
  • Miami: 18.7%
  • Atlanta: 17.9%
  • St. Louis: 17.4%
  • Cleveland: 16.5%
  • Columbus, Ohio: 16.5%

Listing REO properties continues to be a relevant, highly sought-after skillset. Brokers and agents with this expertise should make it know to those in need – that might mean a change the way you market your business.

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