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Sign into your accountPlan for Success in 2013: Advice from Alex Perriello and Sherry Chris
March 18 2013
Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can succeed in 2013.
Below are highlights from the main stage conversation between Alex Perriello and Better Homes and Gardens Real Estate LLC President and CEO Sherry Chris, including specific business strategies that agents should incorporate within their business plans to meet and achieve their personal goals.
Sherry: Alex, can you please share with the audience some things you like about the market?
Alex: Year-over-year increases in home sales and home prices across the country clearly demonstrate that the housing market is in a recovery mode. We are also seeing a significant number of move-up buyers jumping back into the market.
Market strengths:
- The market is in recovery mode
- Broad-based; across all price points from lower-end to luxury
- Home price affordability at record levels
Market challenges:
- Inventory levels very low
- Mortgage credit still has tight parameters
- Uncertainty about housing policy at the federal government level in Washington