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Browse the siteJuly 11 2012
Eric Holtzclaw of Inc. Magazine (Inc.com) thinks you shouldn't bother with QR codes. In his article, he provides five points to support this position. Is he right? Well, it took us only seconds to come up with counter-arguments to his objections. We'll provide both perspectives here, but the only person who can truly determine whether or not QR codes are "worth it" is YOU. Please comment below and share your perspective with other agents and brokers.
According to Holtzclaw, "97% of consumers don't know what a QR code is." Whether or not this is true, it's certainly changing. Awareness of QR codes is steadily growing. According to an article on MarketingCharts.com, QR Code scans were up 157% in Q1 2012 from Q1 2011.
Holtzclaw argues that, in order to use a QR code, consumers must find an app, download the app, take a picture of the code, and then (once they've made it to the destination of the QR code) dig around the site to find what they're looking for. What he fails to mention is that:
At the root of being a consumer is being a shopper. When consumers recognize that they can get more detailed information about a product or service by using a QR code, many will try it if only to satisfy their curiosity.