fbpx

RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS

You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List
You have viewed all your free articles this month


Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A

UNLIMITED ACCESS

With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.

Purchase Account

NOT INTERESTED?

RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.

Browse the site

ARE YOU ALREADY A MEMBER?

Sign into your account

[WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI Innovations

May 02 2024

Have a marketing headache? Get pain relief with AI-powered marketing tools!

In this webinar, we learned how artificial intelligence can help you create and build effective marketing emails, social media content, text messages and campaigns in a snap. Watch the video below to learn how Constant Contact's AI-powered tools make marketing more effective, easier — and more attractive to your target audience.

You'll also learn:

  • Best practices for email, social media, and text message marketing
  • How to create value in your marketing content
  • Real estate content ideas
  • How to develop a multi-channel marketing plan and automate it with AI
  • And more!

Webinar Guests

  • Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact
  • Matthew Montoya, Senior Manager, Partner - Go-to Market at Constant Contact
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson leads the introduction of the topic and panelists.

4:56 - Poll: What's your experience with AI?

6:10 - Stephanie Alfonso introduces the webinar agenda.

7:09 - How is AI being used in real estate marketing today?

8:06 - Challenges agents face when it comes to branding and content creation.

8:52 - Value in content creation.

10:23 - Content creation: your brand, your connections and your customer.

11:08 - Matthew Montoya on why email marketing is still so effective.

17:15 - Using AI in real estate marketing: is it trustworthy? Stephanie shares common agent fears.

18:10 - Benefits of AI in real estate marketing.

20:28 - Real estate email content ideas.

23:19 - How to build an email that caters to today's shorter attention spans.

25:09 - How to structure a marketing email message.

26:34 - How clickable images help you track and understand who reads and interacts with your email.

28:44 - Email subject line ideas.

30:55 - How Constant Contact ensures your email gets delivered.

32:14 - Live demo of how Constant Contact's built-in AI helps you build emails easily.

37:45 - Using social media to create clients for life.

42:37 - Live demo of Constant Contact's AI-powered social media content tools.

44:58 - Intro to text message marketing, including best practices.

47:21 - Live demo of Constant Contact's AI-powered text message marketing tools.

49:12 - How to develop a multi-channel marketing plan and automate it with AI.

52:23 - Live demo of Constant Contact's new, AI-powered Campaign Builder tool.

55:26 - Why authenticity is everything in marketing.

57:16 - How to claim your FREE 60-day trial of Constant Contact.

A Special Offer for RE Technology Readers

Ready to try the magic of AI content creation yourself? RE Technology readers can get a FREE 60-day trial of Constant Contact, no credit card required.

Next Steps

TO READ THE REST OF THE STORY LOGIN OR REGISTER.