Your Guide to Real Estate Hashtags in 2024

In 2024, an estimated 3.2 billion people will use social media worldwide.

You know that using the right hashtags on social media can attract potential buyers and sellers. However, staying on top of the most effective real estate hashtags requires diligent research and savvy.

This comprehensive guide for 2024 provides the latest and trendiest hashtags for different agents/brokers. You'll learn which hashtags perform best for targeting local markets, property types, services, and more.

LET'S GO.

Why You Need to Use Real Estate Hashtags in 2024

BLAH-BLAH-BLAH, I don't want to waste your time, nine important WHYs are here:

1. Increased Visibility
2. Targeted Reach
3. Brand Awareness
4. Engagement Boost
5. Local Marketing
6. Trend Awareness
7. Community Building
8. Content Organization
9. Lead Generation

Choosing the Right Hashtags for Your Target Audience

Identify Your Target Clients

To choose effective real estate hashtags, first, determine who your ideal clients are. Are you focused on buyers, sellers, investors, or all of the above? Identify the locations and property types in which they would be most interested.

Monitor Popular Hashtags

Once you know your target audience, monitor popular real estate hashtags to see which ones generate the most engagement.

Tools like RiteTag, Hashtagify, and Keywee can show you the top real estate hashtags. Look for those that are most relevant to your business and clients.

Test and Track Different Hashtags

Try out different hashtags to determine which ones drive the most traffic and engagement for your social media posts. You may need to experiment with a mix of broad appeal and niche hashtags.

Track the performance of different hashtags over time using analytics tools provided by the social networks themselves or third-party services like Sprout Social or Hootsuite.

Stay Up to Date with Trends

Real estate is an industry that is constantly changing, so the popularity of different hashtags will evolve. Pay attention to real estate social media influencers and see which new hashtags they are using.

Check real estate industry reports on the latest social media trends. And reevaluate your hashtag strategy at least every six months to make sure you are up to date with the latest best practices.

Measuring the Performance of Your Real Estate Hashtags

To determine if the hashtags you are using are effectively promoting your real estate business, you need to track their performance.

Impressions

Impressions refer to the number of times your hashtags were seen on social media. A higher number of impressions means more visibility for your brand and listings.

Engagements

Engagements measure how many people interacted with your hashtags by liking, commenting, sharing, or clicking on them.

Strong engagement shows your hashtags are resonating with your target audience. Aim for an engagement rate of at least 1-3% of your total impressions. If engagements are low, you may need to tweak your hashtags or content strategy.

Conversions

The most important metric is how many conversions your hashtags drive, such as website visits, lead captures or property inquiries.

If your hashtags aren't generating conversions, they aren't achieving your ultimate business goals.

The BEST and TOP real estate hashtags

Now the best part!

Remember, by millions, I mean total posts on social media.

General real estate hashtags:

• #realestate (27.8M posts)
• #realestateagent (27.8M posts)
• #realestateinvestor (8.9M posts)
• #realestatelife (8.7M posts)
• #property (18.7M posts)
• #realty (9.2M posts)
• #housingmarket (5.4M posts)
• #homedesign (27.2M posts)
• #realestatetips (2.3M posts)
• #homeownership (4.2M posts)
• #broker (4.9M posts)
• #investment (42.1M posts)
• #luxuryrealestate (13.7M posts)
• #makememove (1.2M posts)
• #mansion (7.4M posts)
• #interiordesign (47.2M posts)
• #architecture (42.1M posts)
• #firsttimehomebuyer (6.4M posts)
• #fixandflip (3.2M posts)
• #foreclosure (1.8M posts)

Real estate hashtags for buyers:

• #firsttimehomebuyer (6.4M posts)
• #buyeragent (2.1M posts)
• #homebuyer (7.9M posts)
• #dreamhome (29.2M posts)
• #findahome (4.2M posts)
• #househunter (17.8M posts)
• #makeahouseahome (5.9M posts)
• #newhome (21.3M posts)
• #realestatebuyers (1.1M posts)
• #relocation (4.7M posts)
• #preapproved (786.2K posts)
• #mortgage (13.2M posts)
• #closingcosts (421.1K posts)
• #homeinspection (1.3M posts)
• #movingday (3.9M posts)
• #firsttimehomeowner (2.4M posts)
• #openhouse (11.2M posts)
• #walkthrough (1.2M posts)
• #neighborhoodvibes (1.4M posts)
• #commuterfriendly (786.2K posts)

Real estate hashtags for sellers:

• #homesforsale (13.8M)
• #realestateforsale (11.1M)
• #househunting (8.1M)
• #newlisting (7.9M)
• #forsale (7.4M)
• #dreamhome (6.9M)
• #sellingmyhome (2.9M)
• #movethemomin (1.3M)
• #nextchapter (1.2M)
• #propertyforsale (538.9K)
• #justlisted (489.5K)
• #openhouse (440.3K)
• #realestateseller (299.7K)
• #sellingfast (208.3K)
• #location [Location Type] (e.g. #lakehouse, #beachfront)
• #moveinready (182.5K)
• #motivatedseller (132.1K)
• #sellingmy [Property Type] (e.g. #sellingmycondo, #sellingmyranch)

Real estate hashtags for renters:

• #apartmentforrent (5.8M)
• #rentals (4.2M)
• #rentalproperty (2.7M)
• #renterlife (1.7M)
• #forrent (1.5M)
• #houseforrent (1.2M)
• #apartmentliving (982.4K)
• #newrentals (681.2K)
• #renting (598.2K)
• #availablenow (421.1K)
• #nobrokerfee (168.2K)
• #petfriendly (162.9K)
• #inunitlaundry (138.5K)
• #cityliving (121.3K)
• #studioapartment (105.2K)
• #luxuryapartments (89.4K)
• #basementforrent (29.2K)
• #rentinghouse (18.7K)

To view the original article, visit the Realtyna blog.

Related reading

• How Many Hashtags to Use and 6 Other Instagram Tips for Real Estate Agents
• 9 Ways to Use Social Media to Make Your Website a Better Lead Engine
• Mastering Instagram: Best practices for real estate agents