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Sign into your accountHow to Generate More Leads with Google's Local Services Ads
March 10 2021
By now, you're probably familiar with Google's Local Services Ads. But, if you're not, here's a quick summary:
A brand-new advertising product from Google, Local Services Ads seamlessly facilitate contact from homebuyers and sellers to real estate agents in their market. They're prioritized at the top of the Google search page, above traditional paid search advertisements, and, most notably, enable prospective buyers and sellers to call an agent (via their desktop or mobile device) directly from the ad unit.
As you can imagine, the premium on-page location and lack of form fills make Google Local Services Ads a game-changing addition to any agent's digital marketing repertoire. Yet, it's important to note that these ads, like all advertisements, are not a guaranteed set-it-and-forget-it lead generation product. An agent's actions can—and will—have a significant impact on performance.
We'll explore what you can do to boost the efficacy of your Google's Local Services Ads below.