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Browse the siteDecember 08 2020
In 1959, Xerox introduced the world's first photocopier. By the early 60s, the machine proved so ubiquitous that Xerox itself became a verb--you didn't photocopy a document; you Xeroxed it. Merriam-Webster added it to the dictionary in 1965, and marketers have considered "verbifying" to be the ultimate measure of a brand's dominance ever since.