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Browse the siteApril 04 2019
No lead left behind! Stop missing out on opportunities to convert.
First things first--a real estate lead isn't complicated. It's simply the name and contact information for someone who is potentially a future client. A single email address can be a lead, a phone number, even someone who registers as Mickey Mouse (or something much more offensive).
Regardless of fake names, all leads that have a legitimate way to contact them are viable. Even the address-only ones. Even the bogus names. Even the ones that say "no." In order to convert these fledgling prospects, you've got to have the right process in place to successfully nurture them, and within that process, you've got to know the right information to convert them into clients.