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Browse the siteMay 25 2018
You've built the perfect website, published plenty of great content, and are on the way to becoming a social media aficionado. But there's one marketing channel few Realtors dare to tackle: Real estate videography.
Online real estate video content is the latest real estate marketing tool with high returns on surprisingly little investment and, even more surprisingly, little popularity.
A study from The National Association of Realtors® revealed 50 percent of prospective home buyers use YouTube as their primary research method and 85 percent of buyers and sellers prefer to work with agents who have video experience. Naturally, every Realtor in your zip code is using video content to their advantage, right?
Wrong. Only 15 percent of real estate agents leverage video content!
But as more and more realtors turn to real estate videography, here are a few tips and best practices to give you an edge over the competition: