Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountRE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteApril 05 2016
An effective email marketer is one part psychologist and part public relations whiz. They know that while email is one of the best ways to stay top-of-mind with prospects and clients, it has to be done right or it will be ignored or, worse, marked as spam.
For real estate agents, successful email messages can drive leads, referrals, and repeat business. But how can agents craft emails that "wow" their database? To help you get started, we've rounded up five email copywriting tips that will banish the "blah" from your marketing.
Make your message all about your customer. (This should be your no. 1 rule in ALL of your marketing!) To do this, replace words like "I" or "We" with "You" or "Your" to shift the focus to your prospect or client.
Use the wrong words in your email marketing and your message could get caught by your recipients' spam filters--and never seen at all. Avoid obvious spam triggers like writing in ALL CAPS, w.e.i.r.d. punctuation, and words such as free, lowest price and mortgage rates. These things are a surefire ticket to your contacts' junk mail folder. Avoid them at all costs!