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Sign into your accountLeveraging Google Adwords for Real Estate Leads
December 01 2015
As we prepare for our upcoming buyer/seller lead webinar, we felt it important to dive a little deeper into exactly how and where these leads can be found. Today, we'll look at Google Adwords and how it can integrate with your IDX/website to produce real results through their PPC (Pay Per Click) program.
What is Google Adwords?
Some of you may have experience with Google's advertising option, which places strategic ads alongside a search made on Google. It's very simple: you create an account, decide on a budget (most users load credits to their account via credit card), create an ad, and start choosing keywords to attach their ad to. Let's back up a bit – what's that about keywords?
Keywords are the fuel that drives your ads.
The idea behind keywording is that you pick both a popular term that others will often search and one that pertains to your service and what you're offering. For instance, a real estate agent looking to market themselves in the Tampa Bay market might come up with a term such as "tampa bay real estate." The catch here is that the cost of these ads are variable, meaning that a broad search such as "tampa bay real estate" will cost more than a targeted term such as "south tampa waterfront condos." Here's a recent search of the term for "real estate tampa":
